Core Values
What actually drives the way you live?
Ten universal values sit underneath every choice you make — and you weight them differently from everyone else. This 6-minute test maps your priorities onto Schwartz's value circle and names the one you live by most. Answer honestly: there are no good or bad values here, only your mix.
Map my valuesFrequently asked
What does this test measure?
It ranks how much you prioritise ten universal human values — from Self-Direction and Achievement to Benevolence and Universalism — and shows the shape of your priorities on a circle.
Is it scientific?
The framework is Shalom Schwartz's Theory of Basic Human Values, validated across more than 80 countries since 1992. We wrote our own questions inspired by it — we don't use any official instrument.
Where does the framework come from?
From the work of social psychologist Shalom H. Schwartz (1992), who showed that values across cultures organise into a circle: neighbouring values support each other, opposite values pull against each other.
Are some values better than others?
No. Every value here is a legitimate way to organise a life — Power is not 'bad', Conformity is not 'weak'. What's personal is the mix and the ranking, not any single value.
Why is it shown as a circle?
Because values relate to each other. Schwartz found that compatible values sit next to each other and conflicting ones sit across the circle — so your strongest value usually has a faint opposite directly across from it.
Can my values change?
Yes. Values shift with life stage, culture and circumstance. This is a snapshot of where you are now — retake it in a year and compare.
Is this the official PVQ or Schwartz Value Survey?
No. It is inspired by Schwartz's model but uses our own items. It is not the Portrait Values Questionnaire (PVQ), the Schwartz Value Survey (SVS), or any clinical or hiring tool.
Are my answers stored?
Only if you finish — we save the result so you get a shareable link. We don't collect personal info; the test is fully anonymous.